The Dishmaster

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April 2010

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The CW Changes Online Advertisements to Full Length Commercials

Written by , Posted in General

The CW is experimenting with my biggest nightmare: full-length online advertising.  I primarily watch my television shows online, mostly to avoid the endless commercials.  I have long suspected that networks would start eliminating that luxury, as they are unable to really profit off of online advertising under the current model.  This is not the first time The CW has experimented with online advertising.  In 2008, they removed their online shows altogether in an attempt to increase ratings, which did not work.  Unfortunately, shows like ‘Gossip Girl,’ though buzz worthy, just don’t generate the kind of ratings necessary to make The CW competitive with other networks.  We’ll see how this current change works out.