The Dishmaster

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December 2010

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Why Can The CW Pick Actors But Not Shows?

Written by , Posted in General

Leighton Meester is getting a lot of attention for her new film with Gwenyth Paltrow, Country Strong, and I can’t help but wonder if the people at The CW are happy.  Gossip Girl is Meester’s career launching role, and it gets a lot of media buzz, but no ratings.  That’s always baffled me, especially considering that I religiously watch Gossip Girl, despite falling outside their target tweenie demographic.  But Meester isn’t the only actress from The CW to become extremely successful.  What about Blake Lively?  She also began on Gossip Girl, and she’s now had three major movie roles (Sisterhood of the Traveling Pants, Town, and The Green Hornet).  And let’s not forget Kristen Bell.  Bell’s career began on Veronica Mars, which also got press attention but failed in the ratings.  Like Meester and Lively, Bell has now moved on to major movie roles.  So what’s the problem?  Is it a CW marketing problem?  Perhaps.  When ratings don’t correspond with the quality of your show, you have to question marketing and promotion.  Plus, you’d think if your that good at picking talent, you’d be equally as good at running your network as a whole.