Ralph Lauren Apologizes for Olympic Uniforms “Made in China” — Sort of
Another day, another celebrity apology. In response to the insane amount of criticism over the United States’ Olympic uniforms not actually being made in the United States, Ralph Lauren issued an official statement, saying:
“For more than 45 years Ralph Lauren has built a brand that embodies the best of American quality and design rooted in the rich heritage of our country. We are honored to continue our longstanding relationship with the United States Olympic Committee in the 2014 Olympic Games by serving as an Official Outfitter of the US Olympic and Paralympic teams. Ralph Lauren promises to lead the conversation within our industry and our government addressing the issue of increasing manufacturing in the United States and has committed to producing the Opening and Closing ceremony Team USA uniforms in the United States that will be worn for the 2014 Olympic Games.”
Translation? We like to keep our price point low to make a larger profit, but because we got in trouble we’ll make an exception . . . this time around.