Here we go again. Rumor has it that NBC is looking to replace Jay Leno with Jimmy Fallon as the host of The Tonight Show when Leno’s contract expires in 2014. Though Leno still has competitive ratings, NBC allegedly fears that Kimmel is a strong contender for the coveted 18-34 market, and when Leno’s star fades, CBS might poach Kimmel if Letterman retires, which will tank NBC. Too confusing? Here’s a shorter summary: Leno has an expiration date, and NBC wants to stay ahead of the game before Kimmel becomes king.
While NBC needs a game plan, since they have yet to get a hit show on the air, my suggestion is that they find the right team of people to make creative decisions before they become doomed with another late-night debacle. The first one was embarrassing enough, and they won’t survive another. So until I see a ratings surge in other areas, I’d hold off on trusting the executives behind these “rumors”