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If you’re going to issue a public apology, you better be contrite. And contrition is nearly impossible to convey. It certainly doesn’t help when there’s no interviewer to navigate when the subject falls short. Such is the case with Paula Deen, whose PR team proved their incompetence by allowing the dolty diva to fly solo in monologue format. In case you missed it, the high-calorie cook got in hot water when her racist comments in a law suit became public. And given that she barely dodged a tanked empire when her diabetes got discovered, this double-dose of damage is disastrous.