OK GO at Zero Gravity for New Video — WATCH NOW

Are OK GO’s music videos a tool to promote their songs, or are their songs a tool to promote their videos? It’s a meta question for a band that carved their own captivating lane in the music video game, and their newest endeavor for Upside Down & Inside Out, is everthing and nothing you’d expect. Thanks to S7 Airlines zero-g plane, they ditched gravity in favor of some seriously engaging stunts and cool choreography. As for the splattered paint inside the plane, I’m guessing the mutually beneficial promotion paid for cleanup costs.