Legendary artists who hope to find success in today’s fast-moving market have to re-brand. If they don’t, they’re done. That’s a lesson many will learn the hard way, and Mariah Carey is no exception. Her latest album, ‘Me. I Am Mariah . . . the Elusive Chanteuse,’ entered the Billboard 200 chart at No. 3 with 58,000 sold, her lowest sales in a very long time. While her inner circle will likely cite today’s shrinking album sales as the source of her issues, the hard truth is that Mariah Carey is stubborn, and she simply won’t evolve. In fact, the very title of her recent album is evidence in itself. ‘The Elusive Chanteuse’ is not only a ridiculous name, it also suggests that she’s a diva, which is something she needs to desperately stay away from. The only place for an untouchable diva in today’s market is Vegas, and that’s where stars go to die in a pile of cash. There’s nothing wrong with dying in diamonds, but it’s a sad fate.
If Mariah Carey wants to revamp her career, I’d advise her to look to Jennifer Lopez, who accomplished the very hefty task of ending all PR Issues in favor of a completely fresh image. Lose the gloves, lose the “Dah-lings,” stop posting low-grade, bikini-selfies on social media, and put the boobs away. You’re a star, not a diva. Get it straight.