Gossip Girl Ratings Tank — What Happened?
There is something seriously wrong with the people running The CW, if they cannot get viewers for their highest quality show. The ratings for last night’s season premiere were down 29% from last fall’s season premiere. Why? Because no one knew it was on. A male friend of mine (whose name I won’t mention, for fear that he’s embarrassed to admit his avid devotion to Gossip Girl), was shocked when I asked if he was excited for the new season. “How did I not know it was back?,” he asked. Unlike Gossip Girl, Nikita generated huge ratings (well, huge in CW land), because it was excessively promoted. So get with the program guys.