Beyonce’s ‘Lemonade’ — Is “Becky” a Ploy to Drive Sales

beyonce lemonade

 

There’s no doubt that Beyonce is a powerful performer with something to say, and Lemonade is no exception. But while others are picking through the lyrics for evidence of Jay Z’s infidelity and the source of “Becky with the good hair,” I’d like to burst the bubble of this collective narrative in favor of a more realistic explanation. Becky doesn’t exist, and this is an elaborate ploy from two marketing masters to use marital drama as the catalyst for record sales. As for the rollout, it was strategic. It launched on HBOGo for 24 hours, followed by exclusive streaming on Jay Z’s Tidal, and then a general release via iTunes and Amazon.com.  And the stellar sales indicate her “windowing” method worked in her favor. So did Jay cheat, and was that infamous elevator incident the glaring evidence, only to be relayed later via a musical platform? And would Jay place this on Tidal, knowing he’d receive backlash from the Beyhive? This power couple generated buzz in the most blatant of ways, and though I’ll drink their Lemonade because it tastes good, I think I know where it came from.

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