Kanye West Teams With Balmain for “Wolves” Video

Kanye West has always tried to fuse fashion with music, and perhaps he found the perfect collaboration while promoting “Wolves” with Olivier Rousteing’s Fall 2016 line for Balmain. According to Rousteing, he wanted to create a campaign around Kanye’s lyrics, music, and aesthetic. Of course, the video always features Kanye’s wife and muse, who wore her arresting Balmain dress from the 2016 MET Gala. The video for ‘The Life of Pablo’ track was directed by Steven Klein and art directed by Pascal Dangin of KiDS Creative. According to Vogue, the models include: Joan Smalls, Jourdan Dunn, Alessandra Ambrosio, Jon Kortajarena, Ysaunny Brito, Josephine Skriver, Chico Lachowski, Jordan Barrett, Ronald Epps, Sasha Luss, Riley Montana, and Dilone. I think it’s safe to say Kanye finally found a way to merge art forms, and it’s refreshing that it did not involve his own clothes. There’s a way to fulfill one’s passion that actually produces an aesthetically pleasing result for all parties involved.

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