Burberry’s CCO and CEO Christopher Bailey worked together with photographer Mario Testino to feature Lily James in Burberry’s ‘My Burberry Black’ campaign. The campaign unfolded on Burberry’s Snapchat account as Lily James had control of the channel all coming together with the reveal of the global TV campaign. The My Burberry Black perfume, also created by Christopher Bailey, is designed to encompass the tantalizing elements of a Burberry trench coat against bare skin. The fragrance brings together the scents jasmine flower, peach nectar, and a touch of rose. It comes in an amber colored glass bottle that incorporates aspects of the classic coat into its appearance. The bottle can also be monogrammed with up to three initials on Burberry.com and certain brick and mortar retailers.