It’s no secret that this kind of thing happens, but it’s important to apologize when you’re caught. An email was recently leaked, which revealed a producer for The Hurt Locker asking everyone to vote for his film. He also criticized Avatar in the email. The problem? It violates Academy rules, and it is not in the friendly spirit of celebrating cinema. It simply is not good sportsmanship. Instead, you must pretend that you don’t care at all whether you win or lose.