NBC Expected to Lose 250 Million Dollars on the Olympics

Despite viewership of around 97 million, NBC is still expected to lose 250 million dollars on the Olympics. So how did this monstrosity occur? In 2003, Dick Ebersol, the chairman of NBC Universal Sports and Olympics entered into a bidding war with Fox for the 2010 Olympics and won at the bargain rate of 2 billion dollars. Needless to say, Dick overbid. As Nikki Finke points out, Dick Ebersol is the same jerk that called Conan O’Brien an “astounding failure.”

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